The purpose of Alltop is to help you answer the question, “What’s happening?” in “all the topics” that interest you. You may wonder how Alltop is different from a search engine. A search engine is good to answer a question like, “How many people live in China?” However, it has a much harder time answering the question, “What’s happening in China?” That’s the kind of question that they answer.
They do this by collecting the headlines of the latest stories from the best sites and blogs that cover a topic. They group these collections — “aggregations” — into individual web pages. Then they display the five most recent headlines of the information sources as well as their first paragraph. Our topics run from adoption to zoologywith photography, food, science, religion, celebrities, fashion, gaming, sports, politics, automobiles, Macintosh, and hundreds of other subjects along the way.
You can think of Alltop as the “online magazine rack” of the web. They have subscribed to thousands of sources to provide “aggregation without aggravation.” To be clear, Alltop pages are starting points—they are not destinations per se. Ultimately, their goal is to enhance your online reading by displaying stories from sources that you’re already visiting plus helping you discover sources that you didn’t know existed.
